Pemberdayaan Karang Taruna Dalam Membangun Personal Branding Melalui Pemanfaatan AI di Desa Meteseh, Boja, Kabupaten Kendal

Youth Empowering in Generating Personal Branding through Utilizing Artificial Intelligent Tools at Meteseh-Boja, Kendal Regency

Abstract

According to the Association of Indonesian Internet Service Providers, internet users will reach 78.19% in 2023, surpassing the current figure of 215,626,156 Indonesians who use the internet. In order to reveal the positive effects of internet use, training or education is required in order to create a good and healthy platform. Instilling individual values that are excellent and acceptable to Indonesian and worldwide norms can be the first step in Social Media Branding. This community service activity intends to give knowledge about  through social media utilizing an AI platform that the general public, particularly Karang Taruna youth, may access. The Rural Participatory Appraisal  approach was applied, and 26 young MSME activists and Youth Organizations participated. It is intended that with the help of Artificial Intelligence, there will be a greater grasp of how to create strong  in a creative way that will raise both individual and societal images of the surrounding community.